Fig1. The basic word image, this originated from the Roboto font with weight 900 (black) for ‘Store’ followed by 300 (light) for ‘Core’.

The word image is quite recognizable by using a unique font in its simplicity a basic element in the corporate style. It is important that the word image is always, in the same way,
is used. Some basic rules:

  • The word image is always on a white background
  • The word image must not be distorted
  • The word image is always in a fixed color scheme
  • No text or image may be placed in a letter x-height around the word image.